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Branding case study

3X Above™

An identity where the name is the promise: three times above.

Sector
Sales and marketing
Location
Cambodia
Year
2024
Scope
Branding only. The agency's site and campaigns are their own.
The 3X Above lockup glowing on a dark exhibition stage washed in malachite green light
The lockup, on stage.01
The brief01

The brief

3X Above is a sales and marketing agency in Cambodia. Their pitch to clients is growth you can point at, and their line says it without blinking: beyond sales, beyond success.

A growth agency cannot look modest, and it cannot look soft. So the identity is built like a trading floor at night: Vampire Black, Silver White, and one aggressive hit of Vivid Malachite green reserved for the only thing that matters, the direction up.

The mark does the positioning by itself. The X in 3X breaks its own stroke and becomes a rising arrow, so every time the name is written, the promise is drawn.

What we made02

What we made

01

Identity system

The 3X mark with the arrow cut into the X, drawn on its vector construction, plus the full lockup.

02

Color

Silver White FAFAFA, Vivid Malachite 00DD31, Vampire Black 050505. Green only ever means up.

03

Typography

Benzin, regular to bold. Wide, technical, and loud enough to carry a sales floor.

04

Motion

The palette drop, the type specimen, and the ticker that runs the agency line on loop.

05

Applications

Building signage, hanging banners, posters, tees, staff badges, stationery, and the app icon.

06

Social system

Profile, feed, and the campaign screens, all pointing the same direction.

The work03

The work

The 3X Above primary lockup on black, white wordmark with the green arrow rising out of the X
The lockup. The X carries the arrow.02
The 3X mark shown as vector construction with anchor points and handles on grey
The mark, on its vector bones.03
Silver White. Vivid Malachite. Vampire Black.04
Benzin, flexing through its weights.05
Brand board grid with the lockup, a green gradient tile and the 3D glass X arrow
The system on one board.06
The line, on loop.07
3X Above sale and marketing agency signage on a dark office building against storm clouds
On the building.08
Campaign screen in a dark gym reading three times the growth, three times the impact
Three times the growth, three times the impact.09
Three framed 3X Above campaign posters on a concrete wall, portraits and the green arrow
Beyond sales, beyond success.10
A vertical 3X Above fabric banner hanging in a concrete space
The banner, hung.11
Two 3X Above staff ID badges on lanyards, founder card with portrait on black
The team, badged.12
Black tee with the small 3X Above lockup on the chest
The tee, front.13
Black tee back with the large 3D green arrow and sale and marketing agency across the shoulders
The tee, back. The arrow takes over.14
3X Above stationery set, white invoice with black business cards and a gradient envelope
Invoice, cards, envelope.15
A hand pulling a black 3X Above business card from a jacket pocket
The card, in pocket.16
iPhone dock with the black 3X app icon sitting first
First in the dock.17
Outlined phone mockup of the 3xabove agency Instagram profile on black
The profile.18
Three 3X Above Instagram posts, go above and beyond with us, your best sale and marketing agency, your success our mission
The feed, pointed up.19
The receipt04

The receipt

3X Above shipped in 2024, art directed and designed by our founder Myat Htet Hlaing. The mark, the motion, the applications, the campaign system, all of it is above, and all of it is real.

What the agency wins with it belongs to them. What it shows about us is simple: when the product is growth, the brand has to draw the arrow.

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